Ever so often I come across some amazing graphic and typographic designs- some of which are on a similar level to the me and my course mates produced in year 1, and some on a far more academic and advanced one.
This one is a classic example of typography promotion, using only copy and few colours to make a clear and bold statement; ergo summarising the typeface's character:
A more unusual and more graphic style that really amazed me is the use of many different elements and styles. I find it very attracting and gripping to look at- but nevertheless it is not as communicative and effective as the simple and clean example above. After analysing the round shapes at on the left hand side, I mind myself overwhelmed by too much to take it at once.
1:0 for Helvetica
(or any other typeface presented in that style)
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