I have always been fascinated by semiotics and the psychological influence of things we are surrounded by, hence did a module in Psychology and the Media last year and really enjoyed the module we had on colour semiotics as well.
In my opinion psychology (of virtually everything) plays a large role in Graphics and especially advertisement, which is the industry I am interested in going to. For my typography essay I am thinking of analysing exactly this, as understanding the effect and influence different types and colours have will be vital for the message they bring across, especially in advertisement.
What I will also look as it why virtually all commonly used faces these days are sleek and clean sans serifs, trying to look as similar to Helvetica as possible and the classic Times New Roman is treated like an embarrassing item of clothing that has been worn too much and now remains untouched.
Bearing in mind the amount of typefaces there are around and the long history of typography I probably wont find it difficult to write 3000 words on this topic...
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