Wednesday, 9 February 2011

A little exploration of typographic cognition





Based on the last typography lecture I had on monday, I decided to post something about cognition this week. The lecture having been titled "The objective of text" I thought it would be interesting to look at text as something abstract, something that is perceived to have a meaning merely because our culture gives an arrangement of lines in a certain order a certain meaning: text. 


Based on this, but also psychological aspects (which I know only little about but find very interesting) of wanting to give everything we see a meaning, make sense of it. I decided to mock up a few text-images. Although they are not actually a word in a form as we know it, we are still able to make sense of it and force it to give us meaning.


The following images are a series of more and more abstract images of a word; which however will not vary in meaning to the observer because we (will) know what it means. Even though there are only abstract boxes of colour they will form to a word in our minds- because we want it to and know what it is meant to mean.




















The latter could be classified abstract art- yet our brain makes connections between the squares and forms a word.


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